Saturday, January 02, 2010

Indian Auto Industry Dec'09 performance


"India's auto industry ended 2009 on a strong note with car and two I wheeler makers reporting robust growth in December sales as increas ing economic activity and easy avail ability of loans prompted buyers to rush to dealerships.
December is traditionally seen as a weak month for sales as customers prefer to wait for the new year to make purchases as cars bought in December attract lower resale prices than than those bought a month later.
However, in the past few years car makers have rushed to attract buyers with discounts and other rebates to shore up December sales.
Maruti Suzuki India Ltd, the coun try's largest car maker reported a 36% jump in sales. The company sold 71,000 units in December, compared with 52,029 units a year ago.
Sales at rival, Hyundai Motor India Ltd, rose 42% to 22,252 units. Mahin dra and Mahindra Ltd clocked the big gest percentage jump, with sales ris ing 122% to 22,754 units.
Tata Motors Ltd did not release its numbers.
The growth was also helped along by the base effect when muted growth in one month leads to the next year's numbers looking stronger then they would have otherwise. Car and twowheeler sales started falling in October 2008 and continued to do so till February.
Smaller players such as General Motors India and Skoda Auto also reported brisk growth. Sales at Gener al Motors doubled to 8,258 units. Sig nificantly, the Spark, its small car, accounted for 4,147 units. It plans to further strengthen its offering in the small car segment with the launch of the Chevrolet Beat at this month's New Delhi Auto Expo. Skoda sold 1,113 units compared with 732 a year ago.
Car makers also benefited from buyers advancing purchases due to price hikes, which several companies have said they plan to do in the next few months. Some, such as Ford India Pvt. Ltd, have already announced an increase in prices from January.
Among twowheeler companies, Hero Honda Motors Ltd ended the year with the company selling"

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